What is i-Mark?
The ‘i-Mark initiative: Supporting Independence from Alcohol Industry Influence’ has been developed by the Irish Community Action on Alcohol Network to reduce the impact that the alcohol industry is having on our lives and those of our children.
There is an inherent conflict of interest between the motives of the alcohol industry and our health and well-being. The industry is a significant source of misinformation and confusion about alcohol harms and is increasingly working to influence alcohol policy globally. With the I-Mark, charities, communities and the voluntary sectors are engaging in a conversation about why independence from alcohol industry influence matters and through this process we are hoping to support organisations to sign up.
The I-Mark initiative includes a toolkit, with a summary of evidence, a check list of conflict-of-interest questions to guide decision making and membership forms. All organisations that sign up will have their name displayed on Alcohol Forum Ireland’s website and will have access to the I-Mark branding for inclusion in their work.